Define Yourself

FITISH was designed keeping our everyday heroes in mind.  FITISH is for the single moms out there working hard to keep the bills paid, and working even harder to keep their kids happy.  FITISH is for the 9-to-5 desk jockeys running themselves ragged to be problem-solvers by day, and dreamers by night.  FITISH is for the retail ninjas that we interact with every single day, and expect a smile and acknowledgement from, even when we don’t understand what else they’d gone through so far, that day.  FITISH is for the head honchos – the ladies who dominate in the workplace and do so pretending their feet don’t hurt in those heels.  FITISH knows no discrimination.  FITISH knows no boundaries.

And why?  Because the ladies of FITISH define themselves.

We are the movers and shakers.  We don’t let anyone “put baby in a corner,” and we don’t take on anything we can’t handle.  We work hard, and we play even harder.  We are rich in passion, and we are strong in mind.  We are determined to better ourselves, and we don’t let anything stand in our way.  We have the desire and the capability to do and conquer great things.

We also just like to sit back, relax, and enjoy some tacos and a cocktail, no?

My designs are geared toward our everyday, unsung heroes – the fun, witty, smart and beautiful badasses you all are!  Celebrate yourself.  Work on yourself.  Take some time for yourself.

Define yourself.



74 thoughts on “Define Yourself

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